We're a Miami-based apartment marketing agency with a passion for bringing technology to the apartment industry.
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“It is a pleasure working with Generation Marketing! Each associate I have worked with is very professional, knowledgeable and responsive. The turn-around time is impeccable and I know I can rely on the Generation Marketing team to help me with my marketing needs. Very grateful for our partnership. Thanks Generation Marketing!”
“Before working with Generation Marketing, my biggest challenge was when a client wanted something done, they wanted it now! Generation Marketing has such an amazing turnaround time and once I started working with their team, my main challenge was totally solved.”
“Working with the team at Generation Marketing was great! Eli was my main contact, and I found him to be super responsive and thorough with his follow up. The team virtually staged 3 photos for us, just to show us what they could do. The photos turned out great, so we quickly worked with them on another project. They turned out the proofs within 24 hours! Overall, great experience and I'm excited to work with Eli and his team more! 10/10 recommendation for Eli.”
“Eden is the man! If you need more traffic to your properties these guys know what they are doing. Highly recommended”
“I have been working with Generation Marketing now for 5 months and we couldn't be happier! Eden is super responsive and takes his time to explain everything in detail and answer any questions I have thoroughly. We have been getting a lot of traffic and converted leases significantly!”
“Gen Marketing has such superior service and results! Eli does an incredible job and is my absolute favorite to work with.”
trusted by THE LEADERS
IN MULTIFAMILY
We'll walk you through exactly how we plan to increase occupancy at your community.
Share accounts with our team to get started. Don't have some of the accounts we ask for? We'll create them for you.
We review the performance, and adjust based on what has brought us success.
Explore our full suite of apartment marketing products to generate qualified leads, consistently.
Invest in your brand, and dominate Google Search results
Summary: Serve hyper-targeted ads to your prospects at the exact moment they’re searching for an apartment.
Advantages: The high level of control Google Ads gives you means you can achieve great conversion rates by finding the winning combinations of keywords, ads, and locations for your property. Over time, you can build a lead generation machine that you own (unlike ILS sites). Increase lead flow instantly and give your other sources a boost by serving ads to users who visited your website.
Drawbacks: It can take time and significant investment to find your winning strategy.
Who It’s Best For: Properties which need to increase lead flow ASAP, and properties that want to build their own lead engine to lower their marketing spend in the long run.
Use paid ads to engage renters at the exact moment they're searching
Summary: Serve hyper-targeted ads to your prospects at the exact moment they’re searching for an apartment.
Advantages: The high level of control Google Ads gives you means you can achieve great conversion rates by finding the winning combinations of keywords, ads, and locations for your property. Over time, you can build a lead generation machine that you own (unlike ILS sites). Increase lead flow instantly and give your other sources a boost by serving ads to users who visited your website.
Drawbacks: It can take time and significant investment to find your winning strategy.
Who It’s Best For: Properties which need to increase lead flow ASAP, and properties that want to build their own lead engine to lower their marketing spend in the long run.
Serve ads to your competitors walk-in traffic
Summary: Geofencing allows you to serve banner ads to prospects who visit a specific location (i.e. a competing property), with high accuracy.
Advantages: You can be very specific with the locations you want to target, such as a competitor's leasing office. You can also target local businesses that attract the same audience as your property.
Low cost per thousand impressions ($8 CPM) make geofencing a great way to boost brand awareness, without breaking the bank.
Drawbacks: Although you can be extremely accurate with the locations you target, you will inevitably target some prospects which aren’t relevant (i.e. maintenance staff at competing property, people who are visiting friends at a property, etc.).
Who It’s Best For: Properties who want to boost brand awareness and want a cost-effective way to get more walk-in traffic.
Create a dynamic website experience based on the behavior of website visitors
Summary: Empower your marketing with personalization tools that customize your website to your prospect. Adjust website content according to user behavior, such as what type of floor plan they’re searching for or whether they have a pet.
Advantages: Improving your website's conversion rate gives all of your marketing sources an immediate boost. This makes it easy to get a lower cost-per-lead.
Drawbacks: None. Seriously.
Who It’s Best For: Any property that wants to increase their website performance.
Use realistic 3D renders to engage prospects, and pre-lease easily.
Summary: Help your prospects visualize the apartment home with a detailed 3D model.
Advantages: Giving prospects as many online mediums to explore your units increases your chances of generating a conversion.
Drawbacks: If you have many floor plans, it can be expensive.
Who It’s Best For: New Developments and properties that want to pre-lease units which are currently under construction.
Sell the potential of your apartments with eye-catching virtual staging.
Summary: Use virtual staging to sell the potential of your residences, and boost conversion rates.
Advantages: You can show the many different layouts that future residents can enjoy upon move-in at a fraction of the cost of real staging.
Drawbacks: Some prospects expect to see the virtual furniture in real life when they tour.
Who It’s Best For: Communities that have difficulty selling the potential of their residences, and want to match furniture layouts to their target audience. Anyone looking to increase visibility and conversion rate.
Our team of multifamily proffesionals
Seasoned software engineers, coders, and architects with expertise across hundreds of technologies.
Seasoned software engineers, coders, and architects with expertise across hundreds of technologies.
Seasoned software engineers, coders, and architects with expertise across hundreds of technologies.
Seasoned software engineers, coders, and architects with expertise across hundreds of technologies.
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