Virtual Renting During a Pandemic: The Ultimate Guide

Social distancing is a term that you’ve likely heard a million times by now. This “new normal” has landlords and property managers across the world reconsidering their leasing programs. At Generation Marketing, we’ve heard from countless multifamily professionals in the past...

What COVID-19 Means for Multifamily: How to Adapt

Coronavirus. COVID-19. Flattening the curve. Fox News. By now, you’ve heard it all. Unfortunately, there are thousands of new cases across the country every day, with no sign that the virus is slowing down anytime soon. Some businesses are being forced...

Geofencing Vs. Geotargeting: What’s the Difference?

Sometimes digital marketing jargon can get confusing: CPC, CPM, SEO, PPC, the list goes on… Geofencing and geotargeting are some of the most commonly confused terms in digital marketing, so we’re here to set the record straight! We’ve...

Multifamily Reputation Management: A Definitive Guide for 2020

Did you know that 87% of potential consumers won’t consider a business that has below 3-stars? (Search Engine Land, 2015)   The following is our go-to list of actionable multifamily reputation management tips. We’ve used these same strategies to take review profiles from...

Google My Business for Apartments: How to Dominate Local Search

Are you looking for more search traffic? We’ve compiled all of our best practices in to this extensive guide. Learn how to utilize Google My Business to WIN in local search in this article.  At Generation Marketing, we have worked on thousands of Google My...

9 Ways to Increase Your Property’s Occupancy in 2020

1) Customize Promotions and Specials ? A) Every apartment owner and/or community manager knows that promotions and specials are essential to driving occupancy, but what many fail to realize is that the key to promotions is making sure they have a time limit. A good example...

How to Rent your Apartment on Craigslist

Craigslist is an online, classified ad website with various sections devoted to Housing, Jobs, Second-Hand Items, Roommates, Dating, and more. The website is completely free to use and is available to anyone willing to work within the company’s stated guidelines. Now, how can...

38 Apartment Marketing Ideas for Apartment Lease Ups

With so much competition, it’s hard to come up with unique apartment marketing ideas. You make a website. You create social profiles. You drive traffic. You upgrade your ILS accounts. You take beautiful photos; maybe even a 3D apartment tour. But guess what? Everyone’s...

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